The rise of technologies such as virtual, augmented, mixed & extreme reality have all created a demand for spatial audio that extends beyond stereo and typical surround sound formats that we are familiar with such as 5.1 etc. There have been many developments in this field that we at Abbey Road Red have been keeping track of and contributing to through the
Abbey Road Spatial Audio Forum. It is no secret that the games and film industries have previously led the charge, but more recently the music industry is exploring how spatial audio can augment music creation and consumption.
Following the introduction of consumer headphones implementing spatial audio for enhanced listening and gaming experiences, Sony announced their 360 Reality Audio technology at CES 2019.
Sony’s 360 Audio Reality technology is their answer to immersive audio that uses an object-based approach to spatialising sound sources, which gives the listener the perception of sound ‘all around them’. The technology will work with both headphones and loudspeakers, although personalisation is still a barrier to receiving the best listening experience. The technology will still need to understand how individual users hear sound (characterised by an individual's HRTF) and they are apparently working on an app that will help with this process.
It is also possible that Sony could work with some of the major labels to take existing music into the 360 Reality Audio format but the question is - how will this improve my listening experience for music that is predominantly mixed and optimised for stereo? Nonetheless, with
Sony’s recent acquisition of Audio Kinetic, they are clearly planning to make an impact in the immersive media sector.