Returning as lead judge is Rankin, the renowned British photographer, publisher, and film director, who is also head of the eponymous agency RANKIN Creative, which hosts an 80+ strong team that puts strategy, creative and production all under one roof.

Through RANKIN Creative, he is best known for work that is on the cultural cusp and leading future trends: producing rule-breaking campaigns for brands such as Unilever, L’Oreal and Samsonite; creating wide reaching projects for charities including Women’s Aid and Macmillan; and shooting music videos for the likes of Miley Cyrus, Rita Ora and Kelis. As a photographer, Rankin’s portfolio ranges from portraiture to documentary. He has shot The Rolling Stones, David Bowie, Kate Moss, Kendall Jenner and The Queen to name only a few. His photography has been published everywhere from his own publications to Elle, Vogue, Esquire, GQ, Rolling Stone, and Wonderland, and exhibited in galleries globally, including MoMA, New York, and the Victoria & Albert Museum, London.