In 2018, Ralph Lauren introduced The Rock N’ Roll Polo Bear; and a unique collaboration with Abbey Road Studios, exclusively at Selfridges, Oxford Street.

To coincide with ‘Selfridges Rocks' Christmas project, Ralph Lauren launched ‘Polo Rocks’ in store, a celebration of legendary British rock music in association with Abbey Road Studios. The Ralph Lauren Concept Corner within Selfridges featured the ultimate rock ‘n’ roll recording experience; the Abbey Road Studios SongShack. A pop-up recording studio, the Abbey Road SongShack offered customers the rare opportunity to follow in the footsteps of legends and record a track assisted by the Abbey Road team, using unique equipment from the studios’ fabled past.

To complement the recording experience, Polo Ralph Lauren worked with Universal Music Group brand and merchandise team to announce the debut of The Rock N’ Roll Polo Bear. Five new Polo Bear designs were introduced, inspired by iconic British artists: The Rolling Stones; Queen; David Bowie; Sex Pistols; and The Who. This is the first time Polo Ralph Lauren has collaborated on the iconic Polo Bear.

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