The biggest difference between AI mastering and
online mastering is the fact that while AI mastering platforms use algorithms and data, online mastering uses the expertise our engineers have built up over decades in the industry including their ears, feeling and emotional intelligence, something that AI can't mimic or be trained to do accurately.
Abbey Road mastering engineer
Alex Gordon says: “With an actual human engineer, you get someone who has spent their career listening to pretty much every different style of music. We can contextualise and have a genuine emotional response to what we’re hearing.
“There is an element of artistry in engineering. It isn’t a 100% technical affair – it can involve a lot of human decisions that are based on ‘feel’ rather than what is technically ‘correct’.
“Every mastering engineer is different. We all have different ways of working and we all approach a piece of music differently.
“When you find an engineer that really gets your music and is happy to work their guts out to help you realise the potential of your music, then that’s invaluable.
“You can have a real conversation with them and build a strong working relationship – not to mention the fact that you get access to a bunch of incredible and expensive outboard gear.”
Fellow Abbey Road mastering engineer,
Geoff Pesche, agrees, adding: “When it comes to AI mastering the most important thing that is missing is human interaction.
“Traditional mastering or online mastering enables you to get feedback from someone who has spent their whole life listening to music and understands what needs to be done.
“There is also the benefit of knowing that your music is being mastered in a stellar musical environment that’s geared to making tracks sound as good as they possibly can.
“To have your music checked and hopefully enhanced by someone with a vast experience in a controlled listening room is invaluable.”
Learn more about online mastering and working with our team of world-leading engineers now.